Davide is an Italian born, naturalised British entrepreneur and digital marketing strategist. After studying behavioural psychology, he began his career conducting qualitative research and creating consumer surveys for major Italian mobile phone operators, where he developed a deep understanding of consumer behaviour and decision making patterns.

Seeking new opportunities, Davide relocated to the UK and found his calling in the digital advertising world. He started as an apprentice at Merkle, a Dentsu company, one of the big five global marketing conglomerates. His understanding of consumer psychology quickly set him apart, earning him hands on responsibility for major accounts including B&Q, Tesco, Canon, and Karen Millen. By transforming ad spend into measurable revenue and developing custom solutions for each client, his innovative approach earned him recognition as Microsoft Ads' Best Digital Campaign Marketer in 2018 and finalist for the Google Ads Awards for UK agencies in 2019.

Despite his success at one of the world's largest agency networks, Davide grew increasingly frustrated with the big agency model, prioritising high budget accounts, and drowning businesses in jargon and long presentations.

Davide then joined Highrise, a full funnel startup agency, where he rapidly advanced to Head of Marketing. His first major account was GRIND, a little known coffee brand at the time. Applying his behavioural psychology expertise to digital strategy, he transformed GRIND into a household name within less than a year, achieving 6+ ROAS and expanding the brand internationally.

After proving his ability to scale brands from obscurity to market leadership, Davide recognised a fundamental gap in the market. He'd seen firsthand how the big five agencies operated and how e-Commerce businesses, especially startups and growing brands, were underserved by their model.

In 2024, after meeting Rodney in a café and discovering their shared frustration with traditional agency approaches, Davide founded DigitAll Media. His vision was clear: create a performance focussed agency that operates as the antithesis of the big agency model. No confusing jargon. No weekly presentations full of recommendations that never get implemented. Just hands on, data driven marketing that focuses on what actually matters: conversions that pay the bills.

Today, Davide leads DigitAll Media with a hands on approach, personally overseeing strategy for key clients and ensuring that every brand receives the attention and expertise needed to scale profitably.

His experience scaling brands at both ends of the spectrum, from the resources of a global conglomerate to the agility of a startup agency, gives DigitAll Media a unique advantage: the strategic sophistication of the big five, without the bloat and bureaucracy.